After a couple of movies flopped badly, a film star, Jack, agrees to a TV role as Darrin in a revival of Bewitched. His intent is to make Darrin the major part. He wants an unknown to play Elizabeth Montgomery's role (Samantha) so she won't try to upstage him. A real witch trying to act human becomes romantically interested in Jack and is cast as Samantha because she can do the nose twitch. But the audience prefers her to him. She becomes disillusioned when she realizes what an egotistical jerk he really is. After quarrels in which she uses her powers, Jack finally realizes he's been a jerk and reforms.--------------------------------Isabel Bigelow (Nicole Kidman), who has been a real witch her whole life, moves to San Fernando Valley to try to be a normal person. Isabel wants to feel the hardships that mortal people experience everyday by not using her powers. Jack Wyatt (Will Ferrell) is a movie star whose career has gone down since his last picture lost millions. His agent gets him a job on a remake of the Bewitched television show as Darrin Stephens. Jack wants an unknown actress to play the part of Samantha. The casting call goes out and the search is on. Jack sees Isabel twitch her nose at a book store and follows her. Jack thinks she is the perfect choice to play Samantha. What they don't know is that Isabel is a witch. While filming the show, Isabel uses her witchcraft to get events to go her way. Isabel has a little help from her father (Michael Caine). Douglas Young (the-movie-guy) Will Ferrell is Jack Wyatt an actor with minimal talent whose career has been declining steadily. Desperately seeking something that will boost his sagging career and his self esteem, Jack agrees to star in a re-make of the TV show Bewitched on the condition that he gets a complete unknown for the female lead to play opposite him. This will ensure that the audience will only be left with Jack to see with lots of screen time. Jack and the producers audition a long roster of wannabes, and in a period of frustration, he sees Isabel (Nicole Kidman) at a caf and begs her to become an actress and work in his TV show. He is confused when she initially rebuffs his advances, mistaking his attention as declaration of love. Since she is a witch and has been brought up in a world of spells and goblins, without TV, she is unaware of Elizabeth Montgomerys role of Samantha Stevens and the legacy of the TV show Bewitched. Isabel is trying to be a regular mortal person, and ultimately trying to catch a normal husband form the mortal side of reality. During the course of events she finds she must use her magical powers to help things along. But in the end she discovers that she must decide finally between a life spent on earth with mortal man or return home, where she will be a witch forever more.