San Diego, 1970s. Ron Burgundy is an anchorman at a local TV news station. He is very popular and a local celebrity. His news segment is Number 1 across all demographics and things are going incredibly well. However, his news team is entirely male and resembles a boys club. In the interests of diversity the station brings in a female reporter, Veronica Corningstone. While the remainder of the team are appalled at the decision, Ron is torn between a similar misogynism and his attraction to her. Initially Ron and Veronica do well, and an intimate relationship forms. However, an event splits them apart, resulting in a bitter feud between the two.—grantss